November 15, 2010, 12:19 PM hires a director of marketing

David Novick joins the retailer as it continues its rebranding campaign.

Lead Photo, an online retailer of printing services to businesses and consumers, has hired David Novick as director of marketing.

Novick had worked as senior e-marketing manager for networking and communications technology provider Cisco Systems Inc., and senior e-business manager for ViewSonic Corp., which sells plasma displays, projectors and other visual technology.

Novick joins as the online retailer continues a rebranding campaign that kicked off in June. The company established a new motto, BITGIT, which stands for “buy it today, get it tomorrow.” As part of the campaign, the company aims to reduce delivery times and streamline order fulfillment.

"I am honored to join the team and bring my marketing expertise to a company well positioned for sustainable growth due to the considerable recent investments in print technology, web site architecture and systems integration," Novick says. is No. 172 in the Internet Retailer Top 500 Guide.

comments powered by Disqus




From The IR Blog


Tony Delmercado / E-Commerce

Building a solid e-commerce marketing pyramid

First focus on product, brand and building an effective e-commerce site, then turn to customer ...


Mihir Kittur / E-Commerce

5 steps to building an effective digital coupon campaign

Narrow down the list of target customers, the offer and the preferred channel for the ...