Lens Direct is projecting year-over-year sales growth of more than 40% this year.
David Novick joins the retailer as it continues its rebranding campaign.
OvernightPrints.com, an online retailer of printing services to businesses and consumers, has hired David Novick as director of marketing.
Novick had worked as senior e-marketing manager for networking and communications technology provider Cisco Systems Inc., and senior e-business manager for ViewSonic Corp., which sells plasma displays, projectors and other visual technology.
Novick joins OvernightPrints.com as the online retailer continues a rebranding campaign that kicked off in June. The company established a new motto, BITGIT, which stands for “buy it today, get it tomorrow.” As part of the campaign, the company aims to reduce delivery times and streamline order fulfillment.
"I am honored to join the OvernightPrints.com team and bring my marketing expertise to a company well positioned for sustainable growth due to the considerable recent investments in print technology, web site architecture and systems integration," Novick says.
OvernightPrints.com is No. 172 in the Internet Retailer Top 500 Guide.