Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
The online marketing agency hires a director of client services and a director of business development.
PRINCETON, NJ – November 8, 2010 – iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency with offices in Princeton, New Jersey and New York City, today announced two exciting additions to its senior staff – Tracy Wehringer, Director of Client Services and Gregory Breen, Director of Business Development.
As iMarketing’s new Director of Client Services, Tracy will be responsible for managing a seasoned team of Account Managers - setting the strategic direction and goals for each client to ensure success across all marketing channels. Tracy was previously the founder and CEO of Wehringer and Company, working with clients such as Prudential Financial, PGi, Gold’s Gym, and others to implement online marketing and lead generation programs.
As Director of Business Development, Gregory Breen will be responsible for building strategic relationships and identifying new target markets for iMarketing. With more than 12 years of experience in sales and marketing, holding senior-level positions at Atrinsic Inc., Network Solutions, CMS Communications, and Amstar, Breen has been recognized throughout his career for exceeding sales goals and securing numerous high-profile clients such as Mountain Gear, Live Person, Rodale Inc. and others.
“We’re thrilled to add such seasoned professionals to our already top-notch team,” said iMarketing CEO Keith Kochberg. “Greg’s demonstrated track record of effectively engaging key decision makers proved he had the leadership qualities we were looking for, and Tracy’s more than 20 years of B2C and B2B marketing experience showed us she has what it takes to lead an account team and ultimately, achieve the best possible results for our clients.”
Both Tracy and Greg will work out of iMarketing’s Princeton, New Jersey office.
About iMarketing LTD
iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, AARP and Move, Inc. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search marketing, online media planning & buying, affiliate marketing, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.