Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
BuyWithMe names Nizzi Renaud as vice president of marketing.
Renaud will oversee BuyWithMe’s marketing and communications initiatives, including helping the company launch in new markets, and expand its relationships with merchants.
Renaud previously worked as head of marketing for Etsy. She has also held various executive positions at Atari Inc., Sequentia Communications and Rugman.com.
Rosner says Renaud’s experience at Etsy, an online marketplace where artists sell homemade products, will help in her transition to BuyWithMe.
“In much the same way Etsy does, BuyWithMe attracts savvy shoppers and helps promote small, locally owned businesses,” she says. “She’s a perfect fit for our growing BuyWithMe team and will help us continue to provide great deals and exciting opportunities for customers to explore and discover their cities.”