The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Only 13% of consumers say they won’t use daily deal sites for holiday shopping.
More consumers plan to stuff stockings this holiday season with vouchers and coupons from daily deal sites such as Groupon, LivingSocial and BuyWithMe, according to a new survey sponsored by Prospectiv, owner of daily deal site Eversave.com.
The survey found 88% of consumers say they plan to use, or would consider using, a daily deal site for their holiday shopping. Moreover, 91% say they would appreciate receiving a voucher from a daily deal site as a gift.
Consumer concerns about spending too much this holiday season has spurred the growth in interest in daily deals, says Jere Doyle, Prospectiv president and CEO. The deals consumers say they most seek for holiday gift gifts include:
• Retail, 67%
• Restaurants, 46%
• Events and activities, 30%
• Health and beauty services, 23%
"Consumers are catching on to the appeal of daily deal services for any and all occasions, especially for the upcoming holiday shopping season, as a great way to find unique gifts at an unbeatable price," says Doyle.
The results are based on an Internet-based survey of 400 consumers who regularly make at least one online purchase each month.