November 9, 2010, 2:51 PM

The iPhone’s market share is likely to grow

56% of smartphone users are seriously considering the iPhone as their next device.

Lead Photo

56% of smartphone users say they are seriously considering an iPhone for their next smartphone, according to a new report from consulting group IHL Group. Another 44% say they might buy an Android device.

Those results suggest that both phones could nearly double their market shares in the United States in the next year, says the report, particularly since only 24% of smartphone users say they are considering a Blackberry and 10% are considering a Windows smartphone.

“The iPhone is quickly replacing the Blackberry in the mindshare of consumers,” says Greg Buzek, IHL Group president.

The report also found that 41% of smartphone users have used their mobile devices to comparison shop.

“This places intense pressure on retailers to have adequate inventory at a competitive price and to have those inventory levels and prices available online for consumers to find,” says the report.

However, despite the growth in consumers using their phones for comparison shopping, only 6% of those consumers have actually made a purchase on their phone.

One way retailers may seek to increase sales is by sending coupons via text message. The survey found that 35% of smartphone users have received or redeemed a coupon they have received via text message.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

The challenge and opportunity of e-commerce in the Ukraine

Lamoda, an online fashion retailer backed by Germany's Rocket Internet, began selling in the Ukraine ...

FPO

JoJo Rowden / Mobile Commerce

Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ...

Advertisement