Retailers shift their ad spending from TV, radio and print ads to digital ads.
Domestic web sales grew 18.2% and accounted for 30.9% of sales in the latest quarter.
U.S. web sales grew by a healthy margin for TV and web retailer QVC Inc. in the third quarter.
For the third quarter ended Sept. 30, QVC, a business unit of Liberty Media Corp., No. 11 in the Internet Retailer Top 500 Guide, achieved:
- Growth in U.S. web sales of 18.2% to $361.7 million from $306.0 million in the third quarter of 2009. QVC does not break out international e-commerce metrics.
- Total sales increased 6.6% to $1.77 billion from $1.66 billion in the third quarter of 2009.
- U.S. sales increased 6.4% year over year to $1.16 billion from $1.09 billion.
- Total overseas sales increased 6.2% year over year to $604 million from $569 million.
- The web accounted for 30.9% of U.S. sales compared with 28.1% in the year-ago quarter.
“We continue to leverage our programming assets through the launch of second channels in both Germany and the UK and the iPad app in the U.S.,” says QVC president Mike George. “Our pop-up store and studio in Rockefeller Center for Fashion's Night Out generated positive press attention but more importantly engaged our customers through our live broadcasts, Facebook, Twitter, YouTube and QVC.com."
Liberty Media did not release full nine-month financials in its latest earnings release, but in the third quarter Liberty Interactive, which includes e-commerce sites such as BackCountry.com, ProFlowers.com, BodyBuilding.com and BuyCostumes.com, achieved:
“An increase in web sales of 19% to $197.0 million from $165.5 million in the third quarter of 2009.