More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
New SVP brings strong sales track record and extensive online marketing expertise to the job.
Emeryville, Calif., October 25, 2010 – Lyris Inc. (OTCBB: LYRI.OB), the online marketing expert, today announced the appointment of Jim Lovelady as senior vice president of sales. In his position, Lovelady will be responsible for leading sales and partner development for Lyris HQ, the company’s world-class email marketing and online marketing solution. Mr. Lovelady will form part of Lyris’ executive management team and report to Lyris CEO Wolfgang Maasberg.
Lovelady brings over 20 years of executive sales management experience to Lyris, with the past decade focused on email and digital marketing. His experience includes positions at online direct marketing and email marketing service providers Epsilon (Alliance Data Systems), Yesmail (infoGroup), and start-up Digital Impact (Acxiom).
Most recently, he was vice president of sales at marketing supply chain management company Production Services Associates. Prior, he was vice president of retail sales for Cellfire, a start-up digital mobile coupon and discount offer service provider where he created and closed dozens of new business opportunities with major brand-name customers
“We are impressed both by Jim’s tangible record of increasing revenues along with his exceptional depth of experience in email and online marketing that will enable him to have an immediate, positive impact on our business,” said Wolfgang Maasberg, CEO of Lyris. “Jim joins Lyris at an exciting time, as we execute on our integrated marketing vision to drive greater value for customers. With our Lyris HQ product becoming ever more popular, Lyris will lead the marketplace in connecting enterprise-level email capabilities into a broader marketing ecosystem.”
Lovelady began his sales career in 1991, holding several sales leadership positions at General Electric where he certified as a Six Sigma Black Belt. He holds a Bachelor of Business Administration degree from Cleary University and is a veteran of the United States Air Force.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.