The tools build on the vast amount of information Google knows about consumers.
The company also named new vice presidents of finance and engineering.
ChannelAdvisor Corp., which helps online retailers sell through online marketplaces and comparison shopping sites, has added president to the title of chief operating officer David Spitz.
As president, Spitz will oversee the company’s global sales and marketing teams. Spitz has worked for ChannelAdvisor for four years. Prior to that he was entrepreneur in residence at private equity firm Aurora Funds.
“David has proven to be an exceptional manager no matter what challenges we’ve given him, and this position will enable him to directly contribute to our global growth,” says Scot Wingo, ChannelAdvisor CEO.
The vendor also promoted Brad Schomber to vice president of finance and hired Tat Ng as vice president of engineering.
In his new role Schomber will also oversee global human resources. Schomber, who began at ChannelAdvisor in 2006, has held several different positions at the company, including controller and director of finance. Prior to ChannelAdvisor he worked as a senior audit manager at Grant Thorton LLP.
Ng previously worked at telecom software technology vendor Rivermine Inc.
“The size and scale of ChannelAdvisor’s infrastructure, which powers thousands of transactions per day for our 3,000+ customers, takes an incredible amount of experience and finesse to manage,” says Wingo. “We spent a lot of time seeking a world-class executive with the appropriate experience, and Tat exceeded our demands.”