The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
The grocer is the latest company to add Facebook’s Like button to product pages.
Grocery retailer ShopRite today announced that it worked with MyWebGrocer to integrate the Facebook Like button onto its online grocery interface ShopRite from Home. The integration is live for each of the products on the site and will expand to include store circulars by the end of the month.
When a consumer logs on to ShopRite from Home she will be able to click that she Likes any product the retailer carries at her particular store. When she does so the action is shared on the site as well as on the social network where it appears with a link to the product page. When a consumer clicks on her friend's link, the link takes her to the product page at her nearest ShopRite store.
“We’ve all seen the huge impact of social media in the past few years,” says Rich Tarrant, MyWebGrocer CEO. “Consumers want to share their brand and product preferences on Facebook and we just made that a lot easier.”
Tarrant says that the Facebook Like button will drive consumers to ShopRite’s web site, as well as to its stores.
Many retailers have already seen similar benefits. For instance, placing the Like button on all its product pages boosted outdoor gear and apparel retailer Giant Nerd’s traffic coming from Facebook 100%.