Retailers shift their ad spending from TV, radio and print ads to digital ads.
With the e-retailer’s stock up 17.5%, the Internet Retailer Online Retail Index outpaces the market.
In a flat week on Wall Street, the Internet Retailer Online Retail Index advanced 0.78%.
That put it well ahead of the broader stock market, as the Dow Jones Industrial Average slipped 0.13% last week and the Standard & Poor’s 500 Index inched up 0.02%.
Leading the way among the e-commerce index stocks was online retailer Shutterfly, whose shares surged after it reported a third quarter sales gain of more than 20%. But investors were far less impressed with Overstock’s Q3 report, driving down the off-price e-retailer’s shares more than 16% for the week.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• Shutterfly, 17.5%
• VistaPrint, 9.2%
• Akamai, 8.5%
•United Online, 7.9%
• 1800Flowers.com, 6.5%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Overstock, -16.5%
• Drugstore.com, -7.0%
• U.S. Auto Parts Network, -6.3%
• Bidz.com, -2.9%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.