November 2, 2010, 9:04 AM

John Lewis Selects ATG Commerce to Power Cross-Channel Growth

The agreement will support the retailer's growth plans and offer a more integrated customer experience across its multiple channels.

LONDON, Oct 26, 2010 ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross-channel commerce solutions, today announces that John Lewis will deploy the complete ATG Commerce platform to power a new commerce website and cross-channel commerce initiatives ( The agreement will support the retailer's growth plans and offer a more integrated customer experience across its multiple channels, driving loyalty and overall sales.

ATG Commerce will enable John Lewis to obtain a single, holistic view of all customer interactions, regardless of which channels are used. As a result, the retailer will be able to better understand the full context of customer interactions, allowing John Lewis to provide a more personalized, relevant and satisfying overall customer experience. With plans to integrate with its social networking initiatives including Facebook ( and Twitter ( into its new site, John Lewis will implement affiliate marketing and potentially social commerce, to advance its online growth objectives.

"John Lewis has very ambitious plans to double the size of its online business over the coming years. In order to enable this growth, we need to implement a new commerce platform that has longevity and which offers the ability for John Lewis itself to manage," comments Jonathon Brown, head of online selling at John Lewis. "ATG's platform will enable us to deliver against our growth objectives and positions us competitively in the market by delivering an engaging, personal experience that customers expect from John Lewis. This appointment fits into our vision of becoming the leading multi-channel retailer in the UK."

Frank Lord, vice president at ATG EMEA said, "John Lewis' approach shows the importance of an integrated solution. John Lewis plans to enable personalisation to drive higher customer satisfaction and an enriched shopping experience via personalised content and promotions. We are very pleased to be supporting John Lewis in this major project."

ATG Commerce is designed to help merchants speed commerce implementations, improve merchandising, rapidly launch multiple sites, and easily expand into new markets. The platform features merchandising applications and cross-channel selling as well as a range of innovative tools to help organisations provide services with greater speed, control and efficiency. This means organisations can use one platform to drive the complete cross-channel commerce operation across the web, contact centres and social outlets as well as in-store and on mobile commerce initiatives in a unified way.

About the John Lewis Partnership

The John Lewis Partnership operates 30 John Lewis shops across the UK (28 department stores and two John Lewis at home), and 234 Waitrose supermarkets. The business has an annual turnover of over £7.4bn. It is the UK's largest example of worker co-ownership where all 70,000 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2009'* and 'Multiple Department Store of the Year 2009' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 100,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. is consistently ranked one of the top online shopping destinations in the UK ( John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

* Verdict consumer satisfaction index, January 2010

** The Drapers Awards for fashion retail, October 2009

You can follow John Lewis on the following social media channels:



Waitrose - Waitrose has shops in England, Scotland and Wales. Its strong performance has been driven by the success of the essential Waitrose range, an unmatchable top tier of products including the new Duchy Originals from Waitrose and free delivery driving rapid online growth. Regularly voted 'Britain's favourite supermarket'*, Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. ( )

* Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog - Britain's Favourite Supermarket; Good Housekeeping Awards - Favourite Supermarket; Grocer Gold Awards - Grocer of the Year.

You can follow Waitrose on the following social media channels:

About ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world's best brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience - unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to quickly and measurably grow revenue, boost loyalty, and unlock profits and insight. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit

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