October 28, 2010, 3:51 PM

Build-A-Bear’s web sales growth outpaces that of stores

Third quarter e-commerce sales topped $2 million for Build-A-Bear Workshop.

Lead Photo

Build-A-Bear Workshop Inc., No. 493 in the Internet Retailer Top 500 Guide , grew its online sales by double digits in the third quarter while store sales showed a slight lift.

For the third quarter ended October 2, Build-A-Bear reported:

  • Total e-commerce sales grew about 18% to $2.0 million from $1.7 million in the third quarter of 2009.
  • Total sales increased 8.5% to $100.1 million from $92.3 million in the third quarter of 2009.
  • Comparable-store sales increased 3.1%.

“We are pleased to report improved third quarter performance that included increased total sales, positive comparable-store sales, improvement in gross profit margin and a significant reduction in our quarterly loss for the period, as compared to the third quarter last year,” says Build-A-Bear Workshop CEO Maxine Clark. “We had strong performance online with total e-commerce sales up 18.1%, excluding the impact of foreign exchange. We also successfully launched our proprietary ‘smallfrys’ product line.” The smallfrys collection consists of pre-assembled seven-inch stuffed animals.

For the 39 weeks ended Oct. 2, the stuffed animal retailer  reported:

  • Web sales increased 9% to about $6.5 million from about $5.9 million for the first nine months of 2009.
  • Total sales increased 1% to $275.7 million from $272.8 million.
  • Net loss was $8.2 million compared to $11.6 million in the prior year period.
  • Comparable-store sales decreased 1.2%.

Build-A-Bear Workshop ended the 2010 third quarter with 347 stores—291 in North America and 56 in Europe.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement