October 27, 2010, 2:30 PM

The Knot commits to a new e-commerce platform

The wedding merchandise retailer selects Mediachase as its new provider.

Lead Photo

The Knot Inc., No. 335 in the Internet Retailer Top 500 Guide, is planning to redeploy its three e-commerce sites on a single e-commerce platform from Mediachase Ltd.

WeddingChannel.com will be the first of the company’s brands to be relaunched on the eCommerce Framework platform, followed by its other brands such as The Bump and Wedding Shop.

 

WeddingChannel.com, which attracts more than 1.5 million unique visitors per month, currently runs on Microsoft Commerce Server, The Knot says.

The Knot’s  e-commerce sites generate about 23% of its revenue and in 2009 totaled $24.7 million in online sales.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement