October 27, 2010, 2:30 PM

The Knot commits to a new e-commerce platform

The wedding merchandise retailer selects Mediachase as its new provider.

Lead Photo

The Knot Inc., No. 335 in the Internet Retailer Top 500 Guide, is planning to redeploy its three e-commerce sites on a single e-commerce platform from Mediachase Ltd.

WeddingChannel.com will be the first of the company’s brands to be relaunched on the eCommerce Framework platform, followed by its other brands such as The Bump and Wedding Shop.


WeddingChannel.com, which attracts more than 1.5 million unique visitors per month, currently runs on Microsoft Commerce Server, The Knot says.

The Knot’s  e-commerce sites generate about 23% of its revenue and in 2009 totaled $24.7 million in online sales.

comments powered by Disqus




From IR Blogs


Jason Miller / E-Commerce

A 5-point holiday readiness checklist

Here are five areas every online retailer should address now to be prepared for the ...


Don Davis / E-Commerce

Is China still an online opportunity for Western brands?

On the ground, China’s economy looks quite strong. And Chinese consumers crave Western goods.