But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Both retailers have reworked their sites specifically for the iPad.
Amazon.com Inc. today launched Amazon Windowshop, which the online retailer calls a complete overhaul of Amazon.com that is optimized specifically for the iPad.
Because the app links to a consumer’s Amazon account, cart, wish list and authentication process, consumers can move between the app and Amazon.com without any hassles, the retailer says.
Consumers can click the app’s Browse button to cull through a variety of lists, including featured items, best sellers, new releases and most wished-for products.
Amazon, No. 1 in the Internet Retailer Top 500 Guide, presents products in a product image grid. When a consumer touches a particular product he is presented with product page that include pictures and videos related to the product, tabs that offer product descriptions, user reviews and related products.
The app aims to spur consumers to share products by allowing consumers to post products on Facebook or Twitter, as well as via e-mail. For ease of use, the app also indicates which products qualify for Amazon Prime, the retailer’s free shipping program, and allows consumers to complete purchases using Amazon’s 1-Click checkout.
The app sets a new bar for e-commerce, according to Jeff Bezos, founder and CEO of Amazon.
“Amazon Windowshop is a top-to-bottom rewrite of Amazon.com that is designed and built without compromise just for the iPad,” he says.
And Amazon is not the only major e-retailer catering to iPad users. QVC also launched an iPad-specific app today. The retailer’s app, which is optimized for the iPad’s 10-inch screen, allows consumers to access a full widescreen, high-definition feed of QVC’s live broadcast.
Like QVC’s iPhone and iPod touch apps, consumers can use the app to search for products, view product descriptions, images, and reviews, and to see which sizes are available.