Meanwhile, PayPal acquires mobile payments firm Paydient.
The deal enables Traffic Marketplace to integrate Adgregate's distributed commerce services.
San Francisco, CA and Los Angeles, CA - October 12, 2010 - Today, Adgregate Markets, the leader in distributed commerce solutions, announced a strategic partnership with Traffic Marketplace, a premier digital marketing services company. The deal enables Traffic Marketplace to integrate Adgregate's distributed commerce solutions, including ShopAds and ShopFans, into their digital marketing campaigns and rich media ad solutions across desktop and mobile platforms.
Traffic Marketplace recently leveraged Adgregate Markets to help turn product conversations into conversions for a leading independent film studio's DVD and Blu-Ray release campaign. The multi-channel display and mobile campaign integrated Adgregate's solutions with Traffic Marketplace's capabilities to drive sales and provide metrics about online consumer conversations surrounding the movie's release.
Campaign results exceeded expectations, including increased purchase intent more than ten times industry benchmarks, tripled conversion rates, and 5x increased social interactions, including a 25% boost in the movie's Facebook Fan base.
"The partnership with Adgregate allows us to offer advertisers the final ingredient required for successful interaction and engagement with their target audience: converting purchase intent to purchase conversion," said Chris Pirrone, General Manager of Traffic Marketplace Display. "We are dedicated to delivering relevance, innovation, security and targeting for our clients and as Adgregate has demonstrated, we can now provide secure transactions within our rich interactive ads as well."
Traffic Marketplace will offer Adgregate's secure distributed commerce capabilities within all of their digital marketing solutions including eyengage®, which transforms static banners into rich interactive ads containing functionality of standard rich media, such as rollover, video and animation. Eyengage® does not require Flash or other browser plug-ins and unlike flash ads, eyengage® works on the iPhone and iPad. Eyengage® can turn a standard ad into a vivid display ad in seconds, allowing users to zoom, move, rotate, search, send-to-a-friend, even embed video.
"We're pleased to add Traffic Marketplace to the expanding list of high-quality networks that are offering Adgregate's leading-edge technology to their clients," said Henry Wong, CEO of Adgregate Markets. "Together, we're changing the way marketers approach rich media campaigns by integrating the security, innovation and results-driven value of our solutions with Traffic Marketplace's leading digital marketing solutions."
Adgregate is the only distributed commerce technology to be certified by security and privacy heavyweights McAfee and TRUSTe.
About Traffic Marketplace
A premier digital marketing services company, Traffic Marketplace delivers relevance in online display, registration path, mobile, video and social media advertising by empowering advertisers and agencies to reach, target, and engage their ideal audience. With access to over 140mm unique monthly users, Traffic Marketplace reaches more than 71% of the U.S. Internet population. Through powerful esp targeting technology, Traffic Marketplace can intelligently identify and deliver ads to virtually any target audience. By employing proprietary engagement solutions such as eyengage® rich media and livemarkets™ in-banner chat technology, Traffic Marketplace helps advertisers intrigue, inspire and engage their customers through every online channel. Traffic Marketplace is a company of Epic Media Group, the preeminent privately-held global digital marketing solutions company. For more information, log on to www.trafficmarketplace.com.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and distributed commerce solutions. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopFans™ turns social shopping on Facebook from conversations into conversions. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech's White Hot Company, Techcrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.