The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Seeley led the development and growth initiatives for CheetahMail, QAS, and Hitwise.
Schaumburg, Ill., Oct. 25, 2010 — Experian, the global information services company, today announced the promotion of Matt Seeley to group president of the Experian Marketing Services North America business. As a pioneer in digital and direct marketing, Seeley brings to his new role a deep understanding of the marketing landscape and decades of experience helping industry-leading clients strengthen brand equity while leveraging the appropriate mix of channels to maximize return on investment. Seeley will lead in setting strategic direction and investment priorities for Experian Marketing Services as the business continues to focus on helping marketers take advantage of integrated digital and traditional marketing through its best-in-class data, analytics and marketing technology.
“I’m proud to be part of Experian Marketing Services at such a dynamic and important time in our industry,” Seeley said. “Companies are looking for direction with regard to their multichannel marketing efforts, including online and offline measurement and customer engagement strategies. Our team is well-positioned to assist clients in these areas and others by leveraging the deep experience and innovation embedded throughout our organization. I’m looking forward to accelerating Experian’s digital development efforts and data linkage across channels to empower our clients.”
In his previous role, Seeley led the development and growth initiatives for the Experian Marketing Services Platforms division, which included CheetahMail®, QAS®, Hitwise®, Data Management Services and Digital Advertising. As president of the Platforms division, Seeley helped the organization achieve strong revenue and growth across each line of business.
“Matt is a passionate leader who has been instrumental in helping the Marketing Services business experience tremendous growth,” said Victor Nichols, chief executive officer for Experian North America. “Bringing the EMS business under a knowledgeable marketer who is devoted to the success of our clients will move the business to its full potential and continue to be a driving force in the industry.”
Prior to Experian, Seeley was an influential leader in the early days of CheetahMail, helping it become one of the most successful and highly regarded email service providers in the industry. As part of the acquisition by Experian in 2004, Seeley spearheaded CheetahMail’s aggressive global expansion efforts.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
xperian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.