CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Its new iPad app lets customers access and share pictures stored at Shutterfly.com.
One of the strengths of Apple Inc.’s iPad tablet computer is its high-definition screen and multimedia capabilities. It’s a highly visual tool, and a natural for viewing images and video.
Photo printing and custom merchandise retailer Shutterfly Inc. is playing to this strength with a new iPad app that enables customers with iPads to access photos in their Shutterfly.com accounts and store photos taken on the iPad to their online accounts. The iPad app follows in the footsteps of another app with similar functionality for the iPhone and iPod Touch.
“Our customers want to take their photos with them wherever they go and they expect Shutterfly to be with them on their desktops, laptops and mobile devices,” says Jeff Housenbold, president and CEO of Shutterfly, No. 67 in the Internet Retailer Top 500 Guide. “We’re introducing our iPad app in response to the rapid adoption of tablets among our customers. The larger screen is ideal for viewing and sharing the billions of images our customers have entrusted with us.”
Shutterfly for iPad lets customers:
- Access Shutterfly albums and pictures from the iPad and save them to the iPad.
- View online pictures in a full-screen slide show.
- E-mail pictures stored on Shutterfly to friends and family.
- Post photos from the iPad to their personalized Shutterfly Share site for friends and family to see.
Shutterfly for iPad also lets new customers create an account from within the app. As with all accounts, Shutterfly offers iPad users free, unlimited storage. Shutterfly stores images at full resolution and does not delete images.
Customers cannot create custom items or order any products through the iPad app because Apple does not support Adobe Systems Inc.’s Flash multimedia platform, which Shutterfly uses online to enable the customizing and purchasing processes. A spokeswoman for the merchant says Shutterfly may consider a workaround for a future version of the iPad app after it evaluates use of the first version.