Retailers shift their ad spending from TV, radio and print ads to digital ads.
Shutterfly Inc., a digital photo service, launched a holiday promotion this week.
Shutterfly, No. 67 in the Internet Retailer Top 500 Guide, says online customers can learn about the promotion at a Shutterfly page on BestBuy.com, which lists Shutterfly as a Best Buy authorized partner. The cameras and camcorders that qualify for the promotion also feature a blurb on category result listings and on product detail pages. In-store, the promotion will be featured on signs and by Best Buy employees trained on Shutterfly products and services.
The promotion is the photo service company’s first with Best Buy, No. 10 in the Top 500 Guide, says a Shutterfly spokeswoman. The promotion will be supported by other marketing activities in the coming months and the photo book offer is valid until August.
“Our partnership with Best Buy gives us the opportunity to share the photo book with more customers at the moment they are purchasing the devices,” says Jeffrey Housenbold, president and CEO of Shutterfly. Shutterfly had more than $246 million in sales in 2009.
Best Buy has a mobile commerce program that is profiled in Internet Retailer’s Mobile Commerce Data Book.