Retailers shift their ad spending from TV, radio and print ads to digital ads.
Musto is a sailing and country sports clothing brand.
London, 14th October 2010 – Musto, the world's leading sailing and country sports clothing brand, has selected Locker Room Media to manage its digital media marketing. The company has tasked Locker Room with putting in place a digital marketing strategy to help support its first transactional website, www.musto.com, launched last year.
Established in 1965 by British Olympic sailing medallist Keith Musto, the business is recognised globally as the leading technical sailing apparel brand. For over 45 years, Musto has used its unrivalled insight into the demands of the sport to develop the most innovative and technically advanced clothing available to the sailing market. Musto went truly multi-channel in 2009, when it added a transactional website to supplement its 15 high street stores, several hundred stockists and mail order catalogue.
Locker Room will employ a range of digital marketing techniques including PPC, SEO, affiliate marketing, social media and performance media to help Musto realise the full potential of the web in driving more online revenue.
“We’ve seen a big surge in interest in our products online since the website launched last year,” said Bozena Birt, Business Development Director at Musto. “This success has made us turn increased focus on the online channel. We hope the ideas that Locker Room has suggested will help us realise the full potential of our website in driving more revenue for the business and awareness of the brand.”
“Musto has a long heritage of providing great quality products for outdoor sports enthusiasts,” said Justin Brookfield, Managing Director at Locker Room Media. “The challenge is now to grow the brand’s online footprint and increase the effectiveness of the company’s new ecommerce website. Using a range of digital media channels, we will be able to drive targeted traffic to the site and generate bottom line returns for the company.”
This new client win for Locker Room adds to an already impressive retail client list, including Fenchurch, La Senza, Jack Wills, Ryman, Blacks Leisure Group and Ann Summers.
About Locker Room Media
Locker Room Media is a young, creative, full service, independent agency focused on return on investment for its clients. Formed in 2001 with a particular focus on working with retail and gaming brands and has a diverse client list including Ryman, La Senza, Jack Wills, Ann Summers, Bodog, Stan James and Sporting Bet. Understanding consumer behaviour, interaction with digital media and how to effectively communicate with consumers are key to their work, which is all underpinned with robust tracking and analytics to deliver results. The core services that Locker Room manages on behalf of clients are as follows: affiliate network management, search marketing (natural and paid for) design and production, eCRM, media planning and buying, social media management and digital marketing consultancy.