More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The retaile has introduced a site that focuses on big and tall.
Men’s multichannel apparel retailer Jos. A Bank Clothiers Inc. sees growth online in catering to more big and tall customers.
Jos. A Bank, No. 193 in the Internet Retailer Top 500 Guide, yesterday launched a new web site—Josbankbigandtall.com—that offers suits, dress shirts, sport coats, pants, ties, sportswear, outerwear, shoes and accessories, and tuxedos.
A separate merchandising tab located at the top of the home page also is dedicated to apparel for husky or “portly” men, the retailers says. “About eight years ago we began offering big and tall products such as dress shirts and ties to customers and in the last two years, we expanded our offerings to include tailored clothing,” says Jos. A Bank CEO R. Neal Black. “This business has grown nicely as we've gained market recognition and expanded these product offerings. Launching this web site and further expanding our product offerings is the next natural step in serving our growing customer base."
The big and tall web site, which features free shipping on orders over $175 and a “buy one get two free” sale, is part of Jos. Bank’s strategy to develop more niche opportunities in men’s apparel. In July, the retailer opened its first factory store, which it accompanied with the launch of an e-commerce web site, Josbankfactorystores.com.
The factory store and web site sell a new, lower-priced line of clothing than Jos. A. Bank stores and the retailer’s clearance stores. To drive traffic to its new big and tall site, the retailer is offering a contest through Oct. 31 with a chance to win a $500 online gift card.
Jos. A Bank doesn’t break out quarterly web sales, but in the second quarter ended Aug.1 reported:
- Direct sales, which include catalog and e-commerce sales, increased 12.2% to $15.6 million from $13.9 million
- Total sales grew year over 12.3% to $188.4 million from $167.7 million.
- Comparable-store sales increased 9.2%.