While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The software and hosted services company helps companies to manage, monetize and mobilize content.
NEW YORK CITY, NY, October 12th – Equilibrium® (www.equilibrium.com), a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the appointment of Mark Evans to the Equilibrium advisory board.
This appointment rounds out Equilibrium's board, currently comprised of broadly experienced executives that includes Stacey Foster of Saturday Night Live and Colin Crawford of Media7. Mr. Evans has over 30 years experience in advertising, marketing strategy, business development and advertising sales. For twelve years he was in various Director Positions in the Internet business running Programs, Operations, Planning, Business Development and National Ad sales for companies such as Netscape and eBay. He was initially hired by Google in 2007 to direct the planning and acquisition of Premium Display advertising. Currently, as Head of Marketplace Intelligence for Google AdSense, Mr. Evans is responsible for business relationships with key strategic media partners as they pertain to Google' s entry into the display market. As such, he is active on multiple cross-functional strategic planning groups for Google display initiatives overall.
"Equilibrium has demonstrated a proven solution of automatic content preparation to multiple diverse devices," said Mr. Evans, the Head of Marketplace Intelligence for Google AdSense, "their fundamental technology enables dynamic messaging for video advertising as well as the ability to deliver all in-stream content anywhere. I am glad to be a part of guiding Equilibrium/EQ Network to many possible growth markets."
"Mark Evans, Stacey Foster and Colin Crawford are strong and experienced professionals, bringing their combined experience to Equilibrium and we look forward to benefitting from their know-how," said Sean Barger, CEO of Equilibrium."With Evans' knowledge of advertising combined with Foster's knowledge of the entertainment industry and Crawford's mobile media expertise, we now have an advisory board to guide us on our primary mission to expand our dynamic content and advertising delivery business to service the new challenge of Over-The-Top viewing of content everywhere."
Mr. Foster has overseen all technical aspects of Saturday Night Live's production, including the show's transition to HD a few years ago. He currently serves as Consulting Producer on Late Night with Jimmy Fallon. Among his many other credits are The Tonight Show with Jay Leno, Late Night with Conan O'Brien, The Kids in the Hall, Late Night with David Letterman, the live Survivor finales, and two Paul Simon concerts for HBO - Graceland: The African Concert and Rhythm of the Saints. Mr. Foster began his career in 1976, starting his own production company PanAVid, which is still operating today.
Mr. Crawford holds and impressive track record of management success. He is currently a Venture Affiliate at International Data Group (IDG) Ventures San Francisco, a Senior Fellow and Advisory Board member of the Society for New Communications Research and an advisor to a number of early and mid-stage companies. Previously, Mr. Crawford held a series of senior executive leadership roles at IDG, and served on the senior management team and the operations review boards of all the IDG brands. Mr. Crawford has extensive International experience, working with IDG business units in Europe and Asia.
Equilibrium is the publisher of the patented, massively scalable MediaRich engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices to be integrated anywhere. Deployments include MediaRich ECM for SharePoint; the only truly integrated, visual search and self-service Digital Asset Management (DAM) software that is seamlessly integrated within SharePoint. Equilibrium has recently launched the EQ Network.com with Ad-Per-View cloud service for instantly delivering videos to billions of new viewers automatically. Equilibrium's technology currently powers some of the largest b-to-b portals and websites in the world, including Sony's Global Media Asset Repository, Disney's Vision system and Warner Bros MARS CMS.