The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
Richelle Parham assumes the new role after working at Visa Inc.
EBay Inc. has hired Richelle Parham as chief marketing officer, eBay North America, a new position.
Parham had worked as head of global marketing innovation and initiatives for payment card network Visa Inc. Previously, she had worked at digital marketing agency Digitas Inc., including as senior vice president and general manager of the company’s Chicago office.
She will report to Christopher Payne, head of eBay North America.
“Richelle is a world-class marketer with deep experience and expertise in creating and implementing strategies that drive consumer engagement and generate strong return on marketing investments,” Payne says. “She will bring great insight and leadership to our focus on strengthening eBay’s relationship with millions of shoppers who search our site every day.”