The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The average cost per click grew 3% year over year.
Google Inc. reported today that paid clicks increased 16% over the third quarter of 2009, and 4% over the second quarter of 2010.
In its third quarter results today, Google said average cost per click increased approximately 3% year over year and 2% over the second quarter of 2010.
Google reported revenue of $7.29 billion for the quarter ended Sept. 30, up 22.7% from $5.94 billion for the same period a year ago. Net income increased 32.3% year over year, to $2.17 billion from $1.64 billion last year.
Google-owned sites accounted for 67% of revenues, or $4.83 billion, in the third quarter, compared with $3.96 billion for the same period last year. AdSense programs—that is, ads Google places on news, entertainment, retail and other non-Google web sites—accounted for $2.20 billion, or 30%, of revenues in the third quarter, compared with $1.80 billion for the same period last year.
“Our core business grew very well, and our newer businesses—particularly display and mobile—continued to show significant momentum,” says Eric Schmidt, CEO of Google. “Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda."
Revenues from outside of the United States totaled $3.77 billion, or 52% of all revenues in the third quarter.