CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
The Expert Circle also enables consumers to buy books and toys.
Barnes & Noble Inc. has launched a section on its e-commerce site featuring advice for parents, including suggestions about what books to buy for a variety of common child care issues.
The B&N Kids’ Expert Circle resides on the bookseller’s retail site, at www.bn.com/expertcircle. The site resembles the main Barnes & Noble site except that it features a variety of links that consumers can click on to read, for instance, about how to develop their babies’ motor skills, how to chose a pediatrician, how to calm a temper tantrum and how to potty train.
Consumers who visit the sections find advice from child care experts, including doctors, therapists and educators. The sections feature books by the experts and also their picks, all of which consumers can add to their shopping carts. Consumers can shop for art supplies and toys by clicking on links in the expert articles.
The Expert Circle features more than 25 articles. The retailer says it will add new articles every month. Barnes & Noble stores also will feature in-store displays that also promote the books recommended by the site experts.
“The Barnes & Noble brand has always been about learning and education,” says John Foley, president of e-commerce. “We are very excited to partner with such an exceptional group of professionals to share parenting advice.”
Barnes & Noble is No. 42 in the Internet Retailer Top 500 Guide.