They also are more likely to become repeat buyers, Forrester Research says.
The Internet Retailer Online Retail Index lost 1.1% last week.
While the Dow broke through the 11,000 mark last week, there was little cheering among investors in e-commerce stocks.
The Internet Retailer Online Retail Index of 25 e-retailers and e-commerce technology providers lost 1.09% last week, while the Dow Jones Industrial Average advanced 1.72% and the Standard & Poor’s 500 Index moved up 1.65%.
Only nine of the 25 stocks in the Online Retail Index gained last week, led by online retailers U.S. Auto Parts Network and American Greetings. In third place was live chat vendor LivePerson, which gained 4.3% last week and has registered a 46% increase in its stock price since mid-July.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• U.S. Auto Parts Network, 4.6%
• American Greetings, 4.4%
• LivePerson, 4.3%
• Overstock, 3.3%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• PetMed Express, -9.3%
• 1-800-Flowers.com, -8.5%
• Bidz.com, -7.9%
• Akamai, -6.9%
• DemandTec, -5.4%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.