October 12, 2010, 3:51 PM

Bon-Ton adds big and tall men’s apparel from Casual Male

Casual Male expands its product offerings into a new shopping channel

Lead Photo

The Bon-Ton Stores Inc. is selling men’s big and tall apparel on its e-commerce site under an agreement with Casual Male Retail Group Inc. Product offerings include sportswear, outerwear, shoes and accessories.

“The agreement with Bon-Ton allows Casual Male to expand its product offerings into a new shopping channel,” says David Levin, president and CEO of Casual Male Retail Group“The arrangement will not only offer a meaningful merchandise assortment for Bon-Ton’s male big and tall customers, but will also give Casual Male exposure to Bon-Ton’s customers, who are typically female.”

Bon-Ton operates 277 department stores and web sites under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers brands.

“We’re very excited about our strategic alliance with Casual Male, a leader in men’s big and tall apparel,” says Bud Bergren, president and CEO of Bon-Ton. “Their dominant position in this important niche market will allow us to offer our customers hard-to-find sizes in a wide variety of basic casual wear and sportswear.”

Casual Male, No. 311 in the Internet Retailer Top 500 Guide, operates 442 Casual Male XL retail and outlet stores in the U.S., Canada and Europe, as well as CasualMale.com, its e-commerce site.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement