Retailers shift their ad spending from TV, radio and print ads to digital ads.
GoVacuum.com is a retailer of vacuum cleaners and accessories.
Toronto, ON - OrderDynamics, Canada’s leading On-Demand eCommerce Platform Provider, announces the successful migration of GoVacuum.com, a leading retailer of vacuum cleaners and accessories for over 30 years who previously operated their eCommerce site on Yahoo! Stores.
GoVacuum.com has re-launched its high volume consumer website to deliver a better shopping experience, packed with the latest merchandising, promotional, and navigation technologies. The new GoVacuum.com website was completely redesigned to make shopping for vacuums and accessories fun, easy, and fast. Offering over 5,000 items from 150 brands, the new site streamlines navigation across categories, brands, and site search while dynamically driving cross sells and up sells. Shoppers can also use the “My Vacuum Accessorizer” tool to quickly zero-in on anything they need for their vacuum in 3 easy steps. In addition, the new GoVacuum.com is packed with valuable resources such as Video Reviews, the Research Center, the GoGreen Blog, Gift Options, and the Coupon Center.
“We’re very excited about the launch onto the OrderDynamics platform” says Sachin Anand, Director of Business Development for GoVacuum.com. “OrderDynamics is enabling us to implement more sophisticated merchandising tactics, while optimizing our order pipeline and customer service processes” he adds. OrderDynamics has significant experience migrating high-volume websites from Yahoo! Stores, which GoVacuum.com previously used for over 10 years.
The new site uses the OrderDynamics advanced on-page SEO system that includes canonical name support for guided navigation pages. This will help GoVacuum rank higher in organic search results and reduce their paid advertising spend through higher quality scores and more targeted landing pages. The OrderDynamics Order Management System (OMS) is also integrated with GoVacuum’s eBay store. This gives GoVacuum.com a single dashboard and fulfillment pipeline for web, call center, and eBay orders.
"The GoVacuum team is a great group of experienced online retailers that have grown tremendously over the past few years” says Michael Turcsanyi, VP of Sales and Marketing at OrderDynamics. “We are very pleased to be part of their story, and look forward to a great holiday season together” continues Turcsanyi.