The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
An enhanced mobile site and a new app provide more options for managing shipments.
FedEx Corp. launched this week an enhanced mobile site and a new app for BlackBerry phones that expand the number of ways that retailers and other shippers can use mobile phones to manage and track FedEx shipments.
“It is our vision to give all FedEx customers immediate access to FedEx products and services regardless of their physical location, preferred language or device,” says Charlie Ciaramitaro, director of marketing for FedEx Services. “These two mobile tools are putting us another step closer to achieving that goal.”
The upgraded mobile site, m.FedEx.com, enables users with any web-enabled mobile device to manage several shipping tasks, including:
● Track or cancel shipments.
● Receive automated shipment updates until a package is delivered.
● Get a rate quote.
● Schedule a domestic or international pickup.
● Use an iPhone or Android phone’s global positioning system to locate a nearby FedEx shipping location.
● Create a shipping label and e-mail it as a PDF document to a fulfillment center.
FedEx developed the mobile site with Usablenet Inc., a provider of mobile site design and development services.
The services available through the mobile site are also available through the new BlackBerry app, which is similar to an app FedEx already offers for the iPhone and iPod Touch. Both apps are free to download from the app stores accessible through the BlackBerry, iPhone and iPod Touch devices.
The FedEx mobile apps, which FedEx developed in-house, provide an additional service not available through m.FedEx.com, a spokeswoman says. With the apps, users of the FedEx InSight online tracking service can monitor from their mobile devices all inbound and outbound shipments without having to key in tracking numbers.