A discussion draft of the Online Sales Tax Simplification Act of 2016 is expected to be introduced in Congress soon.
Consumers cite convenience, selection, lower prices and the ability to compare prices.
More than two-thirds, or 68%, of U.S. consumers will buy Halloween items this season, and 35% of those consumers are planning to buy those products online, according to research conducted exclusively for Internet Retailer.
The Halloween-focused Internet Retailer Holiday Shopping Survey polled more than 2,000 consumers and finds that 71% of the online shoppers expect to spend between $25 and $100 on Halloween items. The categories consumers will shop the most online are costumes (71%), decorations (59%) and accessories/makeup/wigs (44%).
Demographically, online shoppers for Halloween gear skew younger. 46% of online Halloween shoppers are 18 to 34; 40% are 35 to 54 and about 14% are 55 or older. When asked to select their main reason for choosing to shop online, convenience and time-saving (29%) edged out larger selection (27%). 17% cite lower prices and 13% point to the ease of comparing prices.
The research, conducted in late September by Lightspeed Online Research Inc., also delved into what motivates consumers to buy from a particular online retailer. Online shoppers cite price, selection and discounted or free shipping as their prime criteria. Least motivating were free-gifts-with-purchase offers and customer reviews.
Consumers who do not plan to shop online say their prime reason for shopping in bricks-and-mortar stores is to see items in person before buying (53%), while 41% say they like the experience of visiting and shopping in stores for Halloween. The research notes that payment security concerns are least important—just 7% of Halloween shoppers noted it as a reason why they would not purchase online.