October 4, 2010, 11:23 AM

Shutterfly names a new president of customer marketing

Tony Pecora comes from an accounting and financial services company.

Lead Photo

Tony Pecora

Photo printing and sharing e-retailer  Shutterfly Inc. has appointed Tony Pecora as vice president of customer marketing. Shutterfly is No. 67 in the Internet Retailer Top 500 Guide.

He previously worked as chief marketing officer at WorkingPoint, which sells accounting and financial management services to small businesses. He oversaw customer acquisition and brand and market development. Pecora also has worked at eBay Inc., Monster.com and Become.com.

Pecora will report to Peter Elarde, Shutterfly's senior vice President and chief marketing officer. “His extensive experience in creating strong marketing programs at a variety of like-minded, customer-centric organizations is a valuable asset as we continue to deepen Shutterfly's relationship with our current customers while reaching out to new and growing audiences,” Elarde says.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement