The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
Todd Friesen held a similar job at Position Technologies.
Performics, part of global marketing and advertising conglomerate Publicis Groupe, says Friesen had worked at Position Technologies, where he was vice president of search. He also worked as director of search for Range Online Media.
“The agency gives me a chance to work with many of the world’s top brands, plenty of room for growth and a vast network of personal and professional mentors to help me hone my skills and grow my knowledge base,” Friesen says.
The company says Friesen will work closely with Eric Papczun, vice president of SEO and feeds for Performics.
“We’ve landed an extremely accomplished SEO visionary in Todd, and it’s critically important that Performics continues to support its growth by acquiring the industry’s top talent as we’ve done here,” says Daina Middleton, CEO. “SEO is one of the fundamental pillars to a holistic approach to search, and demand for top shelf SEO services will continue to grow in the years ahead.”