October 4, 2010, 5:23 PM

Mobile commerce as a weight-loss tool

Nutrisystem has launched an m-commerce site that helps people stick to their diets.

Lead Photo

Nutrisystem's m-commerce site is designed to help people stick to their diets and order meals.

People on the go don’t always eat at their kitchen table. They pick up coffee and a pastry here, grab lunch there, and may snack all over the place. This is why Nutrisystem Inc. has debuted an m-commerce site for its members, a site that can be accessed via any device with a mobile web browser.

On the site, members can refer to their diet plans and ensure they’re on track, and earn rewards that can add up to free Nutrisystem meals. They can access educational and informational materials. And they can complete purchases of Nutrisystem meals for delivery.

“In the last few years we’ve noted that mobile usage has reached a tipping point with our client base and demand for a streamlined and mobile-optimized commerce experience has grown naturally from that,” says Vijay Murali, vice president of e-commerce technology at Nutrisystem. “Mobile commerce became a natural progression from our core e-commerce strategy of providing our customers the access they need to our services from the devices they use.”

The site also features a community section where members can connect and share weight loss strategies and tips.

Nutrisystem is No. 56 in the Internet Retailer Top 500 Guide. M-commerce technology provider Usablenet Inc. built the m-commerce site, accessible at Nutrisystem.com, which automatically redirects users on a mobile device to the mobile-optimized site.

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