Whether or not a website is optimized for smartphone screens now affects Google’s search results when consumers search on a smartphone.
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As the m-commerce space evolves and expands, implementing best practices can help retailers gain a strong foothold by providing shoppers a seamless and intuitive mobile experience. This can go a long way in establishing brand loyalty, engaging a new target audience and ramping up conversion.
Todd Luckey is senior user experience specialist at Usability Sciences Corp., a provider of web site usability testing and online customer experience research. He can be reached at email@example.com. Thaya Sundram is user experience researcher at Usability Sciences and can be reached at firstname.lastname@example.org.