October 1, 2010, 12:04 PM

Intelligent Design

(Page 2 of 2)

As the m-commerce space evolves and expands, implementing best practices can help retailers gain a strong foothold by providing shoppers a seamless and intuitive mobile experience. This can go a long way in establishing brand loyalty, engaging a new target audience and ramping up conversion.

Todd Luckey is senior user experience specialist at Usability Sciences Corp., a provider of web site usability testing and online customer experience research. He can be reached at tluckey@usabilitysciences.com. Thaya Sundram is user experience researcher at Usability Sciences and can be reached at tsundram@usabilitysciences.com.

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