The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
When it comes to traffic, it’s eBay, which edged out Amazon in terms of unique visitors in June, Nielsen says.
Amazon.com and eBay.com have been the most-visited e-commerce sites for years, and they are also at the top of the list among mobile commerce sites. For now, eBay is the leader, according to a Nielsen Mobile Media View report for the month of June 2010 from The Nielsen Co. EBay led all shopping and auction sites with a unique audience in June of 6.40 million visitors (each visitor is counted only once regardless of how many times he visited a site in June), 10% more than second-ranked Amazon’s 5.82 million unique visitors. EBay also led in average number of visits per person, with 7.5, ahead of Amazon’s 5.6. EBay and Amazon were also one and two in percentage of mobile subscribers reached. Among travel and vacation sites, Expedia led with 1.95 million unique visitors, 25% more than second-ranked Southwest Airlines. American Airlines led in average number of visits per person, with 4.8. In percent of subscribers reached, Expedia had the top spot, followed by Southwest Airlines.