Retailers shift their ad spending from TV, radio and print ads to digital ads.
The outlook for the Google-owned Android operating system seems brighter than for Apple’s iOS.
Nearly three-quarters—72%—of application developers feel that the Android operating system is best positioned to power web-enabled mobile devices in the future. Just 25% of developers said the same for Apple’s iOS operating system, according to a survey of 2,400 app developers conducted in September by Appcelerator Inc., an app developer, and research firm International Data Corp.
Developers also like Android’s prospects over the long haul: 59% of developers favor Android’s long-term outlook versus 35% favoring Apple’s iOS. The findings from the September survey widen the margin favoring Google’s Android from June survey results that had Android favored by 54% and Apple by 40%.
The majority (57%) of app developers surveyed say they think the Android operating system has more capabilities than the Apple iOS (36%). They also feel that the Android operating system is the more open platform for development (85%), than Apple’s iOS (6%). App developers also express more interest in developing products for the forthcoming Google TV (44%) than Apple TV (40%), which is already available.
The report indicates that this greater interest in Google TV puts Google and its Android operating system at an advantage. “This survey indicates Google’s strategic focus on original equipment manufacturer relationships and an open operating system that can be embedded in any device will help significantly as it moves into adjacent mass market device categories,” the report says.
All is not bleak for Apple’s iOS, however. On all points measuring market potential and revenue opportunity, Apple is the clear winner. It also dominates in hardware, with 65% of app developers saying Apple iOS has the best devices and 74% saying that the hardware is least fragmented. Apple’s iOS system is used on the iPhone and iPad, while the Android operating system is used on a variety of web-enabled smartphones and other devices from multiple manufacturers.
App developers also say they are most interested in developing apps for Apple’s iPhone and iPad, although interest in Android-based products is not far behind. 91% of app developers say they are very interested in developing for iPhone, 84% for iPad, 82% for Android phones and 82% for Android tablets. There is a steep drop in app development interest for BlackBerry phones (34%) and Windows phones (28%). At the bottom of the pack for app development interest is Amazon’s Kindle. Just 7% of app developers say they are very interested in developing apps for the Amazon e-book reader.