September 28, 2010, 4:10 PM

Hayneedle delivers a new site for baby products

The operator of niche home furnishings sites has rolled out The Nursery.

Lead Photo, the e-commerce business of Hayneedle Inc., rolled out a new addition to its family of more than 200 web specialty stores offering home furnishings and lifestyle products. The Nursery at went live last week and carries furniture, accessories, diapers and feeding products.

“We created The Nursery at to help our customers easily find everything they can imagine—and perhaps some things they haven't even thought about yet—all in one easy, convenient, one-stop online retail location,” says Jason Goldberger, chief merchandising officer.’s brand awareness campaign nursery site offers cribs, diapers and diaper bags, bath items, feeding products, strollers, car seats, and gifts for new and expectant parents.

The Nursery, located at also is offering free diapers, up to $37 worth, with a $300 nursery order, free shipping on orders of more than $49 and discounted diapers with free shipping.

Hayneedle, No. 69 in the Internet Retailer Top 500 Guide, held a baby shower Twitter party last week with Megan Calhoun from web community TwitterMoms that included door prizes.

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