September 27, 2010, 11:59 AM

IStores buys party and gag retail sites from Outrageous Ventures

The sites include, and

Lead Photo

Niche retail web site operator iStores Inc. has bought the PrankPlace family of e-commerce sites from Outrageous Ventures Inc. Terms were not disclosed.

The sites include,, and The acquired sites offer such products as joke shop novelties, gag gifts, pranks, costumes, novelty apparel and party supplies.

IStores, which also operates sites such and, plans to build on the PrankPlace’s market niches. To do so, iStores will move the marketing and fulfillment functions of from Hartford, CT, to iStores’ headquarters in Vancouver, WA.

“PrankPlace is a dominant online retailer in a variety of niche markets,” says Adam Stites, iStores president. “We’re looking forward to build on this strong base by aggressively expanding the marketing as well as adding additional sites within the novelty genre.”

Outrageous Ventures sold the operations so it could focus on selling gifts and related items through its Big Mouth Toys division, iStores says. Outrageous Ventures will sell wholesale through Big Mouth, including products that iStores will sell on launched in 2001. IStores operates such web sites as and Tully & Holland served as the investment banking advisor for the deal.

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