September 21, 2010, 4:04 PM

MyGofer goes social

The Facebook page for the Sears shopping tool allows shoppers to browse products.

Lead Photo

Sears Holdings Corp. has launched a social shopping application for its MyGofer service, which enables consumers to order groceries and other products online for pickup at stores or for home delivery in some areas.

The retailer said today that the application on the MyGofer Facebook page allows shoppers to browse the inventory available at MyGofer kiosks, which are located inside Kmart stores. Consumers then can order items for pickup at a store or, in some markets, for delivery.

To browse the available merchandise, a consumer visiting MyGofer’s Facebook page clicks on the page’s Shop tab. The site then instructs the consumer to enter his ZIP code, which presents him with the nearest MyGofer location. After selecting a location the consumer can browse everything from groceries and health and beauty products to electronics, home furnishings and sports equipment. Though the consumer can add items to his cart without leaving Facebook, checkout takes place on

“MyGofer’s mission is to give back time to our customers by offering them everything they want in one convenient online shopping experience and providing them with convenient options for getting those things the same day,” says Imran Jooma, general manager of e-commerce at Sears. “The newly launched Facebook application allows our shoppers to do just that: Shop for what they need, when they need, while going about their busy lives.”

The announcement is the latest move by Sears to make its brand synonymous with convenience. In July the retailer quietly expanded its MyGofer delivery option to merchandise sold in its marketplace by other retailers for consumers in the Chicago, Boston, Washington, D.C. and New York City areas. The retailer has also enhanced its buy online/pickup in store option, by, for instance, allowing a customer to designate another person to pick up the item, as well as guaranteeing that items will be ready within five minutes.

“MyGofer is now in more than 400 Kmart stores nationwide, and we’re listening closely to our customers and focusing on their experiences in those locations and throughout the country,” says Jooma. “Our multichannel shopping experience revolves around customers and empowers them to manage their everyday lives by providing them with unique services, expanded selections and the best prices.”

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