The tools build on the vast amount of information Google knows about consumers.
The program consists of a series of six best practice white papers followed by a quiz.
INDIANAPOLIS, IND. – (September 20, 2010) – Delivra (http://www.delivra.com), one of the original email service providers (ESP), announced the creation of the Email Marketing Master certification program, a free six-part program designed to build knowledge of email marketing best practices among both novice and seasoned email marketers.
The program, available at www.delivra.com, consists of a series of six best practice white papers followed by a quiz. Those who pass the quiz will be awarded an Email Marketing Master certificate. The program is available to anyone who wants to brush up on skills or learn best practices in email marketing.
“The goal of the Email Marketing Master program is to make any email marketer the most effective they can be,” said Neil Berman, president and CEO of Delivra. “The series will provide great resources for email marketers of any level, helping marketers to enhance their email marketing programs so they succeed.”
Marketers will receive a new white paper every month when they sign up for the program. Topics will include how to plan campaigns, managing and growing lists, design tips, campaign optimization, results tracking and advance campaign tips, such as using segmentation, dynamic content, surveys and video.
For more information or to sign up for the Email Marketing Master program, go to www.delivra.com.
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries including Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is privately held and is headquartered in Indianapolis. In 2010, Delivra was named an Indiana Company to Watch. For more information, visit www.delivra.com.