September 20, 2010, 3:48 PM

eBay looks to add brands

The marketplace creates a team to forge relationships with retailers and manufacturers.

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EBay Inc. has created two new business development teams that will seek to lure retailers and manufacturers to sell on its marketplace. One group will focus on fashion, including clothing, shoes and accessories, while the other will focus on consumer electronics, sporting goods and home and garden products.

Michael Jones, the newly hired vice president for North American business development, will oversee the new teams within the eBay Marketplaces group. They represent the latest in a series of moves aimed at wooing larger merchants that eBay has made since John Donahoe took over as CEO in 2008.

“We’ve been conscientiously trying to do more business with merchants who can deliver three things to eBay consumers—offer a great product, great value and great service,” says Jones. “Our goal is for the teams to go out and develop relationships with companies in those categories who can bring those three things to eBay.

Jones previously worked as chief revenue officer and chief operating officer at ChannelAdvisor Corp., which helps retailers sell through comparison shopping engines and online marketplaces such as eBay and Amazon. Because of that experience he says he’s already acquainted with working with large brands that are looking to expand the ways they sell on the Internet.

“I have an understanding of how these brands think about the online world,” he says. “So I’ll be able to use that insight to help bring these relationships together, as well as to address some of the things we need to solve to establish a great partnership.”

In addition to Jones, eBay also has hired Michael Mosser, vice president of business development at TV and web retailer HSN Inc., and Sam Shaffer, director of business development at IMG Worldwide, a talent management and media consulting company. They will focus on eBay Fashion. David Romeo is also part of the fashion team.

Fredrick Crosby, Theresa Casey, Steve Dueck and Greg Snodgrass are part of the team that will focus on consumer electronics, sporting goods and home and garden categories.

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