The acquisition will add more than 300 products to L’Oreal’s lineup.
Wolf Allisat will oversee comScore’s international expansion in Europe, the Middle East, Africa and Asia-Pacific.
RESTON, VA, September 15, 2010 – comScore, Inc., a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.
Mr. Allisat joins comScore from Omniture (recently acquired by Adobe Systems) where he served as Managing Director, EMEA. During his six-year tenure there, Mr. Allisat oversaw the European expansion of Omniture’s web analytics platform from the ground up as the first international employee, growing the European business to more than 1,100 customers and 200 employees.
Mr. Allisat previously served as Director of Sales at digiMine, Inc., a data mining and analytics company (now AudienceScience), where he was responsible for significant revenue growth on the East Coast of the U.S., as well as Europe, working with customers such as Ford Motor Company, American Express, Lastminute.com, and the U.K. Government. Prior to that, he served as Business Development Manager, EMEA, for Lucent Technologies and as Senior Management Consultant for Andersen Consulting (now Accenture).
A frequent speaker at industry conferences, Mr. Allisat holds a Masters Degree in Business Administration from the University of Saarland, Germany. He is a fluent speaker of German, Spanish and English.
“We are excited to welcome Wolf Allisat to comScore to lead comScore’s international expansion efforts,” said Dr. Magid Abraham, comScore President & CEO. “Throughout his career, Wolf has been very successful in pursuing and winning new business in international markets and has a firm grasp of the unique challenges and opportunities in these regions. His experience and expertise with server-side digital business analytics make him especially well suited to lead comScore’s global expansion of its Unified Digital Measurement platform.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.