The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The daily deal site now operates in 89 areas.
LivingSocial, which operates a web site where consumers can find daily coupons for restaurants, hotels, spas, bars and sporting events, announced this week it has gone live in 25 new markets across the United States, Canada and the United Kingdom.
Among the new cities in the United States are Cincinnati, Honolulu and Milwaukee. The new Canadian cities are Calgary, Edmonton and Mississauga and the new U.K. cities are Glasgow and Leeds. With the expansion, LivingSocial offers deals in 89 markets.
“We’re really excited to work with merchants in all of these new markets to offer residents and visitors a chance to try out restaurants, shops, services and attractions at amazing prices,” says Tim O’Shaughnessy, CEO and co-founder. “We’re growing fast, but our deal experience will remain the same—top quality merchants, significant savings and customized and tailored deals.”
The announcement comes only a few weeks after the daily deal site announced it would begin offering neighborhood-specific deals to bargain seekers in Washington, D.C., and New York City.