September 16, 2010, 4:25 PM

Sony Style Store Europe adds a fraud defense

Sony’s European e-commerce storefront expands its internal fraud protection tools.

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Sony Style Europe is expanding its toolbox of fraud protection tools.

The direct sales arm of the electronics manufacturer recently announced it plans to use Accertify Inc.’s Interceptas risk-screening service for its European e-commerce storefronts. The service will expand on the protection measures Sony currently manages in-house.

Sony Style storefronts in the United States already use Accertify’s service.

 

Sony Style Europe, which sells to customers in 17 countries, expects the service will reduce fraud, improve customer service and give the retailer greater control over risk management, says Phillippe Depautex, general manager of sales and operations for Sony Style Store Europe.

Sony Style Europe expects a similar reduction in its fraud rate to what the retailer experience in the U.S., the company says. It declined to disclose the percentage decrease in the U.S. or a specific goal for Europe.

Sony Style Europe is adding the service as online fraud rates are rising in Europe. In the U.K., for example, one-third of online businesses say they are increasingly losing money to fraud, according to a 2009 survey from CyberSource, an electronic payment processor that Visa Inc. is in the processing of acquiring. The survey also found merchants expect to lose an average of 1.8% of their online revenue to payment fraud. Europe accounts for more than 25% of Sony’s global sales, according to the company.

The Sony Style U.S. e-commerce site is No. 13 in Internet Retailer’s Top 500 Guide and had nearly $1.9 billion in web sales in 2009.

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