September 16, 2010, 2:49 PM

Consumers get a kick out of Shoebuy’s flash-sale site

More than 5,000 shoppers request to join the new private sale site each day.

Lead Photo

Consumers are running to’s latest site., No. 77 in the Internet Retailer Top 500 Guide, says it is receiving more than 5,000 membership requests each day for its new private flash sale site,, which launched in March.

Shoebuy Events offers 48-hour sales to its members with discounts running as high as 90%. Brands on sale include Rockport, Aerosoles, Crocs and Dr. Martens.  To sign up to become a member, a shopper must provide an e-mail address and password. The shopper then can immediately access the private sales.


Shoebuy says traffic mainly comes from word of mouth, with no specific marketing effort tied to the site.

Shoebuy Events is just one in a string of new sites the retailer, which is owned by InterActive Corp, has launched in the past year. It also created, which offers 200 designer brands of shoes;, for shoppers in the United Kingdom; and, which provides free overnight delivery on more than 10,000 products.

Shoebuy also recently stepped into mobile commence with the launch of its commerce-enabled iPhone app in November. And the retailer is not limiting itself to shoes, as it proved late last year with the launch of, a flower e-commerce site.

Shoebuy, which says its sites attract more than 6.5 million unique visitors a month, says it carries more than 1,000 brands, 800,000 products, and $3.5 billion in inventory.

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