Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
Customers in Australia and Hong Kong can purchase in local currency.
Building on the success of its YesStyle.com web site, YesAsia.com Ltd. has launched another new international site targeting customers in Hong Kong. The most recent launch—YesStyle.com.hk—debuted in August, and it follows the retailer’s launch of an Australian e-commerce site—YesStyle.au—in February.
The main benefit of both sites is that items are priced and settled in local currency, says Joshua Lau, YesAsia.com CEO. YesStyle.com.au also offers a dedicated toll-free service number and free express shipping for orders worth AU$150 (US $142) and up.
YesAsia.com, No. 312 in the Internet Retailer Top 500 Guide, launched YesStyle.com in July 2006 to give the Hong Kong-based web retailer a more diversified customer base.
YesStyle, the company’s online fashion business, offers a range of apparel, shoes, bags, fine jewelry, accessories and other items aimed at women ages 18 to 35. The company now operates four sites, including YesStyle.com and YesAsia.com.
“With the growth of YesStyle.com business, we believe our company sales in 2010 should be 30% higher than last year,” Lau says. YesAsia reported web sales of $27.6 million in 2009.
YesStyle.com also has launched a blog—The YesStylist Asian Fashion Blog. The blog includes a street photography section, lifestyle columns, beauty video bloggers, The Beauty Blog, do-it-yourself videos, and a celebrity style feature. YesStyle’s monthly online feature, PeopleStyle, also moved to the blog site. PeopleStyle presents the latest trends modeled by Hong Kong-based celebrities and models.