Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online grocer Peapod has unveiled a smartphone app that enables shopping and buying.
Online grocer Peapod LLC has introduced PeapodMobile, a mobile app that enables shoppers to shop for groceries and complete purchases wherever they may be.
The free app allows users to search via keyword or Universal Product Code number; users enter the Universal Product Code number printed on an item. Shoppers also can explore weekly specials, access My Lists and Previous Purchases to more quickly refill their pantries, access My Specials to see if past purchases are on sale, and use the Guess My Order feature, which adds frequently purchased items with a single touch.
“Our customers are active consumers with busy lifestyles who look for ways to save time. Imagine grocery shopping while riding the subway to work, or adding milk to your grocery list from the soccer field,” says Thomas Parkinson, chief technology officer at Peapod. “In a recent Peapod survey, we learned that more than 63% of respondents sometimes or frequently forget to buy something they really need while grocery shopping. With PeapodMobile customers can minimize that risk by adding items to their cart whenever and wherever they think of them.”
The launch of the app comes shortly after Peapod, a subsidiary of Dutch supermarket chain Royal Ahold, expanded in the Northeast. The online grocer earlier this year added routes for its delivery trucks to include boroughs in New York City and more towns in Massachusetts, New Jersey and elsewhere.