Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Aaron Goldman takes over the new position for the marketing firm.
Goldman previously worked as vice president of marketing and strategic partnerships at Resolution Media. He oversaw corporate marketing, industry relations, and new business development at the firm. He worked with such advertisers as Bank of America and Dell Inc., No. 3 in the Internet Retailer Top 500 Guide, and held spots on the advisory boards of Google Inc., Yahoo Inc. and Microsoft Corp.
Goldman also founded Connectual, a digital marketing and consulting firm. Kenshoo says Goldman has helped such companies as Omnicom Media Group, Info.com, Adify Media, and Elevate Studios to better market themselves. Goldman also wrote the book “Everything I Know about Marketing I Learned from Google.”
“His deep knowledge of the search and digital marketing industry and strong relationships with advertisers, agencies and media partners position us well for continued growth and client innovation,” says Kenshoo CEO Yoav Izhar-Prato.