The women’s footwear retailer launched more than five years ago under Nordstrom’s off-price HauteLook brand.
Companies in North America, Brazil, Turkey and India grow marketing revenue through increased speed of send and deliverability.
London, San Paolo, August 2010 – emarsys UK Ltd became the sole email marketing supplier for BrandsClub, making the Brazilian-based retailer the fourth international Private Shopping Club to benefit from the emarsys technology and establishing emarsys leadership as the email service provider (ESP) of choice for the industry. Other companies to make use of emarsys email marketing solutions include Turkish Markafoni, Beyond the Rack in North America, Indian Fashion and You.
The Private Shopping Clubs model has proven to be hugely successful globally in attracting large volumes of subscribers to time restricted sales of high value goods. Due to the fast paced nature of the business, such companies have to send millions of personalised emails in short periods of time.
“The emarsys broadcast platform, working from a unique plug-in principle, allows Private Shopping Clubs to send up to tens of millions of personalised emails per hour, without any data transfer issues typically associated with a hosted database or costly integration on premises of an installed solution” explained Andrew Fullerton, Sales Director with emarsys UK.
In addition, emarsys provide these businesses with a solution to manage invitations and reminders, ensuring they can manage multiple threads of messages, with full visibility into every step of the process from the invitation and sign-up to first purchase and onto retention.
Turkey-based Markafoni was one of the first Private Shopping Clubs to make use of emarsys technology. As Tolga Tatari, the company’s Chief Technology Officer shared: “We selected emarsys because of their strong technology offering and expertise in email deliverability. We have a member base of 2 million and need to ensure we email our Sales Reminders to the whole list in minutes not hours. Since moving to emarsys we have had the ability to accelerate our campaigns to send to everyone on the list in 15 minutes and have seen our open and click through rates greatly increase.”
emarsys is a leading provider of email marketing solutions and services in Europe. More than 600 companies worldwide are among our satisfied customers, including eBay, Alpharooms, Vodafone, Playboy, Motorola and Canon, sending a combined volume of more than 1 billion emails each month using our email platform. For further information please contact: