Retailers shift their ad spending from TV, radio and print ads to digital ads.
The e-commerce platform provider projects a 300% sales increase for 2010.
Magento Inc., an e-commerce platform provider, has added two executives with software industry experience to its leadership team. The company named Jary Carter as vice president of sales operations for North America and Michel Goossens as vice president and general manager for its Europe, Middle East and Africa operations.
The company hired the execs to increase sales in those markets. Magento sells an open source e-commerce platform and forecasts a 300% sales growth during 2010. The company does not report its revenue.
E-retailers that recently relaunched sites using Magento’s services include PurePearls.com, SmileyCookie.com and BBQProShop.com. Open source refers to a model in which the underlying source code of the software is publicly available; companies such as Magento make money by developing their own applications using open source components and by charging for implementing the e-commerce software.
Carter most recently worked at Alfresco Software Inc., a content management system vendor that also uses an open source platform. He served as the firm’s Americas director of channels and managed the territory sales team. Carter worked in sales positions at Omniture and Novell earlier in his career.
Goossens also has a history in open source-based software sales, most recently with Red Hat Inc.’s JBoss division, where he was vice president of its Europe, Middle East and Africa operations. He also established Europe, Middle East and Africa operations for SilverStream Software in a prior position.
“We needed to hire executives who have a proven track record in taking successful software brands and leading them into the next stage of their evolution,” says Roy Rubin, CEO of Magento. “Michel and Jary bring the sales and professional leadership that Magento needs.”