Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet Retailer Online Retail Index gained nearly 5% last week.
The Internet Retailer Online Retail Index gained 4.90% last week, its third-strongest weekly showing of 2010.
While it was a strong week on Wall Street, the Online Retail Index of 25 e-retailers and e-commerce technology providers outperformed broader indexes. By comparison, the Dow Jones Industrial Average gained 2.93% and the Standard & Poor’s 500 Index advanced 3.75%.
Among the top performers in the e-commerce sector was Digital River, which last week announced an expanded deal to provide e-retail services to Microsoft Corp. Another double-digit gainer was VistaPrint, an online provider of printing and other services mainly to small businesses. The biggest loser was e-retailer drugstore.com, which last month reported a net loss in the second quarter.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• U.S. Auto Parts Network, 11.1%
• Digital River, 11.1%
• VistaPrint, 10.3%
• Vitacost.com, 9.9%
• Netflix, 9.8%
Here are the Online Retail Index stocks that performed least well last week and the percentage change in stock price for the week:
• Drugstore.com, -11.8%
• 1-800-Flowers.com, -4.2%
• DemandTec, -0.77%
• Blue Nile, -0.5%
• Ovestock.com, +1.4%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.